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Internet baby business with strong appeal to B2B and B2C markets...Sold !
Listing Id:
510
Location:
Westchester county, NY, USA 10601
Brief:
This B2B and B2C business was founded by current owner in 2005. After giving birth to her first child, owner was disappointed by quality of clothing and fashion options available to new borns and babies. After doing some research and speaking to other mom friends, she learned her concerns were echoed and she decided to start a online hip baby clothing company that will give parents choice of excellent comfort fabric along with custom printing option for baby t-shirts, onesies and (recently added) baby shoe product. This online store derives 50% sales each from B2B ( wholesale merchants ) and B2C ( consumers ) markets with very high markups. Business thrived and grew through the years with word of mouth and Exemplary PR work ( see attachment ) completed by the owner. Each garment sold by this site is made of 100% combed cotton and is super, super soft sure to delight the babies and their no-fuss, socially conscious moms. The clothes are all machine washable, safe and durable. Wholesale Clents include brick and mortar stores as well as boutique dropshipper websites who offer products of this company on their site and earn healthy profit still leaving plenty for the owner. The entire fulfillment process is completely automated and outsourced to a third party fulfillment center. Business recently started importing from China significantly increasing the gross profit margin. Owner gave birth to 2nd baby in Dec 2007 and it became very challenging to spend enough time on the business to grow and utilize full potential. Business is priced per current lower sales and profit numbers and is a bargain considering past sales, successful track record and ease at which the business can be put back on track with proven formula as explained by owner in the Company prospectus. Owner open to provide owner financing against inventory. To register go to buysellebiz.com and click on Buyer Registration on top right.
Listed Price:
$162,000
Total Sales:
$100,923
Seller's Discretionary Earnings:
$33,000
Fixtures Furniture & Equipment:
$2,000
Inventory:
$96,000
Financing / Terms:
Owner will finance $72,000 against inventory for 2 years @ 7% annual interest rate.
Business Information
Year Established:
2005
Owner Operator:
Yes
Relocatable:
Yes
Facilities / Location:
Website, brand name goodwill, all US based and Chinese vendors, wholesale and drop-shipper boutique relationships and opt-in list with 2000 name and addresses.
Support / Training:
Seller will provide reasonable training to buyer in all aspects of running this business
Additional Information
Reason for Selling:
Seller is not able to devote sufficient time to business after 2nd child is born
Growth and Expansion Pros and Cons:
Very easy to bring sales revenue and profit to 2006/2007 level by following seller's proven strategy immediately resulting in 3x increase in current profit and significant opportunity to grow by expanding wholesale business by direct marketing and retail business by concentrating in SEO.
Competition / Market Pros and Cons:
Unique, proven and hip idea sure to thrive years to come
